Welcome to episode 9 of Creative Collaboration: Conversations with Veronica and Jillian. Veronica and Jillian talk about the importance of pricing structure, client retention, and tools for business finance. They emphasized the importance of building long-term relationships with clients in marketing, as it requires continual testing and iteration.
In this episode, Veronica and Jillian discusse different pricing structures such as project fees and hourly rates, considering factors like team members' experience and overall costs when calculating retainers.
Veronica shares her experience with pricing in the market and emphasizes the value of a service when determining prices.
Jillian talks about different website pricing examples she encountered in the past and how it made her think about pricing based on results, experience, training, or overall value delivered to clients. She started using a retainer model early on in her business to avoid the hassle of changing orders and providing clients with a fixed line item in their budget. She believed it was more efficient and allowed for front-loading work. This approach helped her maintain clients for about three years on average.
Veronica Guguian has a similar approach, offering a fixed price per month for marketing strategy services, and later adding implementation services based on client needs. She discusses the importance of allocating budget and considering involvement in a project when determining revenue. She explores the differences between freelancers and companies, emphasizing the need for building relationships with clients.
Jillian Vorce shares her experience of not charging by the hour and highlights the value of relationships in her work.
They also discuss marketing's role in presenting oneself and helping businesses structurally, ultimately leading to more valuable advice. Both Veronica and Jillian agree on the significance of customization and consider hiring themselves for their own teams' work while focusing on client deliverables.
They finalize by mentioning receiving positive feedback on their podcast launch and discussing future topics suggested by listeners.
People & Resources Mentioned in This Episode:
About Veronica Guguian
- Website: https://spinideas.nl/
- LinkedIn: https://www.linkedin.com/in/veronica-guguian
About Jillian Vorce
- Website: https://thejilliangroup.com/better
- LinkedIn: https://www.linkedin.com/in/jillianvorce
Credits
- Music Composed by BeeLa Music
- Voiceover by Amanda Balagur