Veronica and Jillian discuss a variety of tools for content creation and management while emphasizing the benefits of repurposing content across platforms like podcasts to enhance visibility. They also highlight the value of involving team members in the content creation process to empower teams, foster professional development, and create diverse, engaging content.
Today, Jillian and Veronica discuss various tools and strategies for effective content creation and management. They highlight the importance of understanding content goals before choosing tools, blending AI with human creativity, and using platforms like Google Drive, Canva, Notion, and Ubersuggest.
They emphasize the benefits of collaboration and co-creation, including using editors and incorporating multiple perspectives. They also explore project management tools, content distribution platforms, and the idea of repurposing content across different media to maintain creativity and reach wider audiences. Integrating team members into the content creation process is highlighted as a way to empower teams, alleviate bottlenecks, and produce diverse content.
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Mentioned in Episode
About Veronica Guguian
About Jillian Vorce
Credits
Jillian Vorce: Hello and welcome back. Thank you for joining us today for another episode. Of our podcast. Today, we're going to talk about content, which is slightly different than a few episodes ago on 33, when we talked about content, strategy, and repurposing. Today, we're going to talk about tools and platforms; we decided there was a lot to cover in one, so we split it into two. So, Veronica, how should we kick this off? Do you want to talk about content, tools, and platforms that we use with our clients or that we use for our own companies, or are they one and the same? Or why don't we actually take a step back and say good morning? How are you? And then tell me about the content.
Veronica Guguian: Good morning. I'm sleepy like everyone who knows me. I'm not a morning person. And we decided to record these episodes quite early in the morning.
Jillian Vorce: This is our first-morning episode. It is the first time I'm actually enjoying my coffee while we chat.
Veronica Guguian: I'm drinking my coffee as well. So let me start by saying if I'm a little bit slower, it's because I'm sleepy, nothing else. But that's a good question. Where to start? Where to start? Maybe we can just remind everyone what we discussed. You mentioned the topics, but when we discussed content last time, we discussed how to decide what to write about, what makes sense for your company, and how to approach it. And I think we could talk about this for one week.
Jillian Vorce: Yeah, for sure. For sure.
Veronica Guguian: I know I'm now creating the content for the marketing accelerator. And, of course, content is such a big part of it. And it's so diverse because you have not only the writing but also the videos, and it is very complex. Yeah. Where to start? Everything starts by defining who you are and what you are. What do you want to communicate? Right. What's the goal? That brings us to today's topic: What tools are you using in terms of creating? Right. And you have the classical one where you are just using your brain and knowledge and creativity.
Jillian Vorce: Yes. But I think it deserves it. It deserves a line item, for sure. The brain deserves a mention. So that was good, you know, hashtag brain.
Veronica Guguian: I think it's important to mention that because AI is growing in popularity and use. And why I'm bringing up the brain is not because I want to say don't use AI. By all means, do use it, but do use it smartly. And I think we mentioned that in the previous episode as well. I know I'm organizing another AI event next week. We had a beautiful partnership with a huge organization, so it's a huge community. So, I do believe in and use AI. However, AI is a tool, and I want to emphasize that because it really hurts my heart when I go out there and start reading. And if you know it's written by AI and not by people, why?
Jillian Vorce: Because it says “unlocking”.
Veronica Guguian: Not only that but there was also something we had never used. The problem is its content makes no sense. And when I say it makes no sense, brings no value, doesn't communicate anything, it's empty. There are fancy words that keep on repeating the same thing. So, probably, SEO is great, actually, not even for SEO, that we do have an issue now with a client that created a lot of AI content and Google changed the algorithm. And guess what? I don't remember the number, but a huge amount of websites decreased in ranking, and they were penalized like keywords. They were found in the first, let's say, ten positions. They just disappeared. Right. So it's very important to use AI, but then you can put your own twist on it.
Jillian Vorce: Yeah, or use it like I want to say, not properly, but be more. Yeah, it might be. I was like, yeah, actually, that feels like it might be the right word because there are also ways that you can deploy AI through Google Analytics, for example. Yeah, for SEO purposes. But you have to either know what you're doing, spend the time to learn, or hire somebody who knows what they're doing. But there are ways. But in a way, I feel like you're building an accelerator program, right? For marketing. I feel like AI is an accelerator program for things that we do, so it can help us. It's an accelerator for thinking, for ideation, for putting things together, for creating drafts. But I love what you talked about. The first tool that you mentioned is our brain.
Jillian Vorce: And to me, as a quick sidebar, I feel like that's the greatest opportunity for the copywriters out there or the content creators. I mean, it's just the reality. It's like the writing is on the wall. It's not a whole lot different than for all the folks who are in, I think, the printing world when all of a sudden the web came out and, like a lot of them, struggled to translate. But the ones that did were positioned well. It's similar to right now, I think. So, people who, that's their craft, are writing or creating content.
Jillian Vorce: I think the pivot opportunity is to think about the strategic part of it and understanding the platforms, understanding the purpose of content, and having those conversations with clients about, you know, who they are, what they do, what's their audience, and then being able to create kind of a strategic content plan and then where that content is created or by whom, or by what is all secondary. But I feel like the greatest opportunity now because of the abundance and the accessibility of content is so much on the strategic component, which we talked a bit about in episode 33. But it kind of does spill over into today's topic as well because it's a tool.
Veronica Guguian: Exactly. You can't really take it out because the strategy is dictating everything, and then how do you implement it? That's the second step. But if you don't have the direction and you don't have the main ingredients. The main. Yeah, maybe I need to eat the main ingredients for this. It's impossible to create. And definitely, you need to know where you're going, who you are, and what makes you different, and sprinkle that into the content that you are creating. And AI, actually, one more.
Veronica Guguian: Another way you can use it is to do research because instead of tons of videos or articles, especially if you have a more academic or more medical or, I don't know, a specific industry, you can actually say, give me a resume of these materials, or what does specific websites or authorities are saying on this particular topic, then you get, instead of spending hours and hours reading that material, you just get the summary and you can create based on that.
Jillian Vorce: So it's like. It's like Blinkist. Do you know Blinkist?
Veronica Guguian: Yes. Yes.
Jillian Vorce: It's a great app. It's kind of like Blinkist, right? It can consolidate a lot of information rapidly for your kind of ingestion or assimilation. So I think that's a great way.
Veronica Guguian: Yes.
Jillian Vorce: Yeah. Yeah.
Veronica Guguian: Maybe you should tell our audience what blink is. Oh, yes.
Jillian Vorce: Blink. It's a great apple. So it's an app that is based where you can. It has a pretty extensive library of books and a curated selection, but a growing collection as well, of books that you can basically rent and either read or listen to. And it's like the Cliff Notes version. So, a consolidated version. So generally, I think you can listen to most books in about 15 or 20 minutes or so, or you can read a compressed version. So it's a pretty interesting platform that allows you to absorb a larger number of books than you might otherwise have time to.
Veronica Guguian: I think they have a free version as well, up to a couple of books per month or something, or that was a trial. I don't remember.
Jillian Vorce: I think it was a trial. I think it's because I have a paid subscription.
Veronica Guguian: I think it was a trial, but definitely.
Jillian Vorce: Anyways, check out Blinkist.
Veronica Guguian: It's a good one.
Jillian Vorce: Yeah. Yeah. All right. So, aside from AI, are there other tools that you use, either working with clients or yourself or just in general? Are you using the same kind of process and tools for your clients that you use with your own company?
Veronica Guguian: I do. I do tend to do the same. And I don't know about you, but when you come across a new tool, first you try it for yourself to see how you like it, and then you implement it. And it makes your life easier. So sometimes you may be using some new tools, but I must admit we are quite conservative, let's say when it comes to content creation because we do use Google Drive and Google documents, right? It's a great tool when you're collaborating, especially when your team is diverse and based on so many locations, and the client is the same. So that describes our situation. And if you want to collaborate, because if you have the Google Docs, you are starting. So, at least for me, I do some research, and I do. I have to say, I'm not.
Veronica Guguian: I'm not writing as much as I used to. I ended up writing so much from one article a week. But what I do is start by putting ideas, the main ideas, in a document. And afterward, what I tend to do, what I realize, what works for me. This is very personal; I'm not saying to use that because each of us is different. For me, what works is the main idea. What do I want to say? And start writing based on that. Then, you start adding some introductions or other things. And I'm terrible because I never have. I write it, I read it, make sure it's an article, and then I send it to my editor. So I'm terrible at it. And I will read it again when the editor sends the comments and ads.
Veronica Guguian: But I tend to, if I don't do that, I will tend to go back and keep on changing things and.
Jillian Vorce: Yes. Painful that never gets done. Yes.
Veronica Guguian: So, for me, it's very simple. I'm sending it; I need to have it sent today. I will sit down for 3 hours, 1 hour between one and a maximum of 3 hours. Write that article; I don't care. It's not perfect. I'm just sending it because this is why I'm always using an editor, especially. And that's my advice. If you're not native, get an editor, no question. Like, if you need to make an investment, that's the investment you need to make.
Jillian Vorce: Or if you're an overthinker, get an editor. You know, I am an English native English speaker. But still, for me, it was a huge revelation when I realized that the bottleneck in the system with content was me overthinking. So now I know that my process is the same as yours. So I get the draft done, and it goes off to her. I get the outline done, and it goes to her. Then, she grabs it, and we collaborate. Yeah.
Veronica Guguian: I don't tend to collaborate so much, or sometimes I do. So, I co-created articles, and we had a program called creating articles. So what we do again is we meet, we put the main ideas, and we either split or one of the creators is writing first, and then the other comes, depending on the purpose of the article, or sometimes the person is writing like the other person is writing. And I just need to do the intro and outro or, you know, it's very, it depends, it depends on the purpose of the content and everything.
Jillian Vorce: Yeah, interesting. I do; I would say I collaborate a lot with my primary editor. She's fantastic, Haley. So we kick things back and forth and propose things, and so it's a very collaborative relationship, which is great, but also I think that collaboration is another, yeah, is another tool to point out. So I'm glad that this kind of naturally came up, and I think there are a lot of ways to work on exercising collaboration. So, one is what we just described with an editor or copy editor. Another thing that I'm doing now, which you mentioned, is a kind of co-creation, which you could say is another tool or an extension of collaboration.
Jillian Vorce: So, right now, I have an ongoing partnership with two colleagues. The three of us have complementary skills, so we're working on a large piece of content broken down into smaller pieces through workshops, articles, and such. And so we have that ongoing, and we collaborate, and it's a pretty great experience. And then, because of that relationship, an article that I had been working on seemed that it would be better if it just lent; it lent itself to having other perspectives included. So, one of the women that I'm working on, the other project, I brought into this article, and she contributed quite a bit to it. So now the article is a lot more robust, a lot more specific, and well-rounded by bringing her in. And so it's in a similar fashion. She's not a direct competitor, but she is close.
Jillian Vorce: But I think for the sake of the article and the experience of the reader, I thought it was kind of more than justified. So I think there are great opportunities to think, you know, collaboratively or seeking opportunities to co-create articles. It's really effective.
Veronica Guguian: We did it for several years, actually. We created some books based on that. So every month, we co-created articles with experts in different industries that were contributing or even competitors because, of course, you are marketing; it's so diverse, right? You can't cover everything by yourself or know everything. So, we are content creators, SEO experts, and communication experts. So, actually, maybe we should link some of the ebooks that we have put together based on that. And actually, that brings me to what we did for co-creation or for content for the first base conference and actually for the second and third as well. We did what we did. We invited the speakers after they spoke, like their presentation, to make it into an article. Then, we collaborated with different editors, depending on the edition.
Veronica Guguian: And we put that content into a book because, of course, the idea behind it is that when you go to a conference, there are so many topics you can't attend all the sessions. That's physically impossible.
Jillian Vorce: Right.
Veronica Guguian: But you tend to have so many ideas. And I know I'm guilty of that, and I want to implement it; I'm taking notes, and then I get home, and I forget about it. So the idea behind it was, how about we give them a tool to keep on doing that? And for us, the tool was that book, that content, actually. So you can be very creative, and content doesn't necessarily need to be an article or, you know, what else you can do. And I did that. I think I mentioned it in the other episode as well. If you're not that good at writing, or maybe you just don't like to type or to do it, just record it. And there are now amazing tools or even things like what we are doing. I know we are using the summary AI from Zoom.
Veronica Guguian: You have, excuse me, you have Firefly water.
Jillian Vorce: Yes. You have voice notes. Even in Google Docs, you have a voice-to-text. I use that.
Veronica Guguian: Exactly. And they are getting better and better. And, of course, I do remember that at the beginning, I was a little bit frustrated because, as you can hear, I have an accent. Right. So sometimes, it was hard to get the right words, and it was taking a long time to go over and actually correct it. But the technology now, actually, it's, yeah.
Jillian Vorce: You just plug in Grammarly. Just plug in Grammarly. And even the free version of Grammarly is quite effective. So, there is no shortage of tools to handle it.
Veronica Guguian: Another tool that I would recommend, especially when you're writing, Grammarly is fantastic, and it's not that expensive. So I definitely advise you to. That will be a tool that you should pay for. I love Grammarly. It's my best friend.
Jillian Vorce: Okay, so we've talked about AI, the Google ecosystem, collaboration through Google Docs, etc. We've talked about what else we have. Co-creation and collaboration. Yeah. What about. So, I feel like the obvious one is that the canvas is related to this. So, the canvas is because the content isn't always written. Content can also be visual or. Etc. Etcetera. Yeah. So, most people are familiar with Canva.
Veronica Guguian: And you can do amazing things with Canva. Actually, not me personally; I have to admit I'm terrible at that part. But I have my amazing team that handles this.
Jillian Vorce: Yeah, Canva's great. And there's another. I don't know if it's. If they would say they're technically a competitor to Canva, I would say similar, but not as kind of commercial yet. A bit smaller, called. I think it's Creative Fabrica.
Veronica Guguian: Creative, actually. I know.
Jillian Vorce: Yeah. Yeah.
Veronica Guguian: The CTO is a friend of mine. I wouldn't say they're competitors in what they do. They have images and similar things. It's not similar. It's more for crafters.
Jillian Vorce: I would say it's similar.
Veronica Guguian: Okay.
Jillian Vorce: I think they've added some. Some features. There's a studio feature, etc.
Veronica Guguian: Yes, because it's for creators.
Jillian Vorce: Okay, we can agree or disagree on that one.
Veronica Guguian: I actually haven't seen the last feature, but that's definitely a shout-out to them. They are doing amazing things.
Jillian Vorce: Yeah. So I'd say it's. Yeah, it's for creators. And so content creators could be considered creators, correct? Yeah. And brands can use it for lots of things. I think that's an interesting one.
Veronica Guguian: But they do have the fonts. Actually, you can. You're right because they have the fonts and everything, so you can take that and use it. Why I was, I think it's.
Jillian Vorce: They originally started for a like. Yeah, they originally started as more of an Etsy kind of a thing, or it was much more so for work with Etsy.
Veronica Guguian: Quite a lot like.
Jillian Vorce: Yeah, exactly.
Veronica Guguian: That sells on Etsy, for example.
Jillian Vorce: Yeah. So what about Airtable? I know Airtable is another tool that we both use. Do you use that directly, like client-facing, as well, or just internally for your own team? Both.
Veronica Guguian: Both. Both.
Jillian Vorce: Okay.
Veronica Guguian: But I see that. So, for me, that will be in terms of content creation or content that's more of a project management tool. It's a place where you can plug in everything, and everyone has access, and it's easy. It's not necessarily just to create there, even if we do create and clients can approve or give feedback or things like that, but it's also, for us, a good place to have everything in one place.
Jillian Vorce: Yeah. I love it. We used to use Google Sheets for years, and they were quite robust. But still, the power that's built into Airtable is just so much more extensive and whatnot. So we've converted everything to Airtable. It's really great.
Veronica Guguian: And there's something that I used a little bit but keeps on coming back more and more lately is notion. That's what I'm thinking.
Jillian Vorce: Yeah, notion. Yeah, yeah. I've, I've used that a bit. Not that I'm not a power user for sure, but I've dabbled with it because a couple of clients have had it, etcetera. So I've used it some.
Veronica Guguian: It's on my list because it keeps on coming and, you know.
Jillian Vorce: Yeah.
Veronica Guguian: You keep on hearing it for too many people. You're like, maybe I should have a look. If some of the listeners are using it, let us know in the comments. How do you find it? Which one do you always do? So just, and here I'm talking about me. I'm not saying I'm an expert in these platforms; I'm just sharing what I'm using. So, I'm always keen on learning about nuance, what works, and what you like. So just share with us. The purpose of these conversations is to share our knowledge and to get to know you.
Jillian Vorce: Right, right, exactly.
Veronica Guguian: It's an exchange of ideas.
Jillian Vorce: I have a couple, but I just want to give you a chance.
Veronica Guguian: Actually, if you have other tools, just share them because what I would like to share a little bit is how to distribute this content as well. So different ways that we.
Jillian Vorce: All right, and two more tools and then. Yeah, yeah. So, two more tools, and then we'll jump to the platform. One is called Ubersuggest, which is an SEO tool. That's pretty great. So, I recommend Uber Uber. Yes. There are so many tools, and it's impossible for us to know them all. And then one other is, I can't. Yeah, as of this moment, I can't say the name of it, but it's a startup that is going live very soon. So, I've seen their beta version. What they do is behavior analysis of company social media, basically social media audiences. And it's really interesting because typically, behavior is tracked through the number of clicks or downloads and things like that, but not always in terms of how many people scroll and stop and look at something and then continue.
Jillian Vorce: And how often is that part of what we do when we're social, where we stand, we look, but we don't actually touch the screen or do anything that there is an interaction? But traditionally, it's really hard to capture that. So they have built this really fantastic platform that's quite complex but distilled into a very simple, user-friendly dashboard that's really quite excellent and allows for very interesting things. Yeah. Companies or brands should be able to really learn and see visually the categories of posts and which posts. It's also different for each platform because platforms are handled differently, and behaviors are different to be able to hone in on what is the most engaging. And it gives scores based on this mathematical formula, etcetera. So you can really see where the engagement is. What do they call it?
Jillian Vorce: What's the other word?
Veronica Guguian: It's.
Jillian Vorce: Everything is always about engagement, but they use another word. And like this idea of, like, the stop scrolling, like the people, like, if your content gets people to stop scrolling, that is calculated so it shows a distribution of all your content. So, I mean, I could talk more and more about that. It's amazing. I'm hoping. I think that by the time this episode goes live, they will be live. So I can drop the link in, but eventually, whenever I want to have them,
Veronica Guguian: Guests and to learn more about it.
Jillian Vorce: Yeah. Really fascinating and brilliant. Super nice guys. Like, yeah, cool tool. So, I had to give them a plug, too. So, we'll call it the social media behavior analysis platform.
Veronica Guguian: Good.
Jillian Vorce: All right, so platforms. Are you talking about distribution platforms? So how about that?
Veronica Guguian: First of all, you need to have it on your website. That's not even a distribution. Yes, it's the main one. But what people forget is the same content. You can actually have it as an article on your LinkedIn, like company LinkedIn or your own profile, and that gets more interaction. And then you have a lot of content aggregators, those platforms, like medium, for example, or the one that kept on coming. And let me. It's. It's relatively new. Actually, it's not that new, but substat.
Jillian Vorce: Yep.
Veronica Guguian: I'm sorry. Yeah. So you have a lot of these ones where you can go and publish, have your own blog, and just spread it everywhere. And then you have the content aggregators, actually, where you just go, like Flipboard, I think, is one of the oldest ones, right?
Jillian Vorce: Yes. I actually love Flipboard. Me too. Me too.
Veronica Guguian: And I forget about it. And then, like, oh, I forgot here. It's such an easy way to see the big topics and what's happening. And there are tons of content aggregators like this one that do require some time from your site to go and put the link there. And that's the beauty of it because it's a link. So it's a content aggregator, so it's not double content or things like that. And medium also is not. You can actually make sure it's not on your website. It's a non-follow, so you don't have any issues with double content. And because you keep on hearing that, you have no issue. And even the same content, if you play, place it on, what do you call it, LinkedIn as an article.
Veronica Guguian: If you mention it's actually not the first one, and you can make it non-follow, you have no issue. But it does get the message out there. You can place links to direct your website. So you can play quite a lot and get attention for your content. That's the purpose of it.
Jillian Vorce: Yeah, absolutely. And I like that you just mentioned repurposing, which we kind of talked about in episode 33. But. But yeah, we're now in episode 35. So, I'm just going to mention something that I think is related. Yeah, because even with anything that we do pretty much now, we should be able to repurpose. And the way that I explain this to clients is I tell them that, you know, that the way that they're most often familiar with is like they go do this event or they do their speaking engagement, and it's like fireworks, like, ooh, And then it's over, and they have nothing to show for it, you know?
Jillian Vorce: So if you're going to do that, like, I remember I was at a conference a few months ago, and the speaker was telling us that he had a little mic, and he was recording everything he was saying through an AI plugin, basically a tool so that he could then have the written format of it and then create a whole bunch of content from that. So, for anything we're doing, there's an opportunity to record it and do something with it, to distill it in some way. So, I think the same is true if you're going to do an online webinar or podcast. So if you have your own podcast, but even if you don't, and I would say a majority of people don't have their own podcast, it doesn't mean you don't have something to offer.
Jillian Vorce: So there's, you know, to take a few moments and explore opportunities or how to become a guest on somebody else's podcast to share your story or to share your expertise or whatever your thing is that also can create content for you, too. And those two things. And sometimes, if you're going to, you know, try to kind of pitch yourself to be on a podcast, they might want to see if you've created any other content or if you have any audio content. So sometimes, even something as simple as that. I think in episode 33, I may have mentioned there are tools that you can use to create it, or you could just read yourself, read a blog post that you have written, and record it so you have an audio version of that. So I mean, there's so many ways that we can repurpose.
Jillian Vorce: We can repurpose and also be proactive about accessing platforms. As you just mentioned, the content aggregators like Flipboard. I think podcasting is another opportunity for us to be proactive, look for podcasts that would make sense for our message or brand, and reach out to them. I actually have a couple of tools and platforms that are helpful for that matchmaker. There's innovation, women, et cetera. And then I have a link I will also include about being a guest on podcasts and how to do that effectively, etcetera. So I just think it's a great medium for a lot of people, but I think a lot of people think it's black or white, either. If I'm going to do podcasting, I have to be a podcaster, but I think there's a great opportunity to just.
Veronica Guguian: Navigating the world and being a guest includes the other. Yes, and actually, I think you need both. And it's good to have the experience before starting your own podcast as a guest to see what it entails. How do you feel about it? Because what's the point of creating everything for a podcast? And we know it's not that hard, but it's not that easy. It requires some energy from your side, time, and resources to see if you like it. Because if you do all of that and then you are starting to do it, and you just hate it, what's the point? So it's good practice. And the reality is the more you do it, the easier it gets, like everything in life.
Veronica Guguian: So you just need to get that muscle trained and your mindset and to basically ignore, like I, in my case, I don't know about you, but I kind of forget we are recording, and we just have a conversation. And I love episode 34, the previous one when we just went freestyling and ended up actually having an interesting discussion like always.
Jillian Vorce: Right?
Veronica Guguian: But the mind works differently, and this way, it's also good to experiment. Another piece of advice that I will give is that the moment you train your brain, you get there and can do it easily. You're not making a big deal; it's time to actually introduce new elements to it. So maybe if you're very good at a podcast, but your podcast is just you like Gillian, just you gave that example of recording your articles or something like that, maybe then is the moment to actually introduce a guest because you are ready to grow. I do believe if we do the same thing over and over, we're going to get bored. So, the quality will not be as high because your brain will not be stimulated as it was previously. When you're putting more effort into doing more research, you have a higher quality or more involvement in it.
Veronica Guguian: So I always believe in introducing new elements in what you're doing to keep you up to date and keep you on your toes. If you want to keep yourself creative, I would say.
Jillian Vorce: Yeah, I think so too. I think so, too. Another weight, perhaps related to that. Yeah, so I think going back to the team conversation. So this, if there's boredom, just one way to look at it is if it starts to become too monotonous or too routine and the enthusiasm or the energy around it starts to wane, that could also be a time to hand that off to somebody else in your team. Yes. So that's the last piece that I have on my list that I wanted to toss up. I'm curious what you think about this or what your experience has been in terms of integrating your team, or in the case, perhaps, with your clients and encouraging them to integrate their teams into the content creation.
Jillian Vorce: The reason I'm bringing this up is I have seen this as an area that a lot of companies, at least, that I have interacted with, can. Well, actually, perhaps it's more. Yeah. Okay. I was going to say that most companies I've worked with have experienced this, but the caveat is that in any company that's in the marketing space or content side, those founders tend to want to control that part of it, whereas in my experience, all the finance and healthcare and tech and whatnot, those founders don't want anything to do with it. So it's a bit of a split.
Veronica Guguian: So, it depends on the industry or the industry.
Jillian Vorce: Exactly. So. But in this case, just to be general, I think this opportunity for company founders or owners, et cetera, to incorporate their team into the content creation process, I think, can be quite powerful. So, I actually have some clients right now. This is one of the things that were one of the levers we're working on in using it as a way to free up to unclog the bottleneck for the founder, but also to help to kind of empower the team to stop, take a couple of steps up by giving them or kind of enabling them, empowering them to play a more active role in researching and just feel like they're actually creating something of their own kind of bit. Well, for the company, but. So, using it as a way to kind of foster. Yeah. Professional development.
Jillian Vorce: So I was just curious if you've had this experience or what you.
Veronica Guguian: I've been doing it for years. I've been doing it for a long time, and I love it. And it's, first of all, as I said a couple of minutes ago or 20 minutes ago, you don't know everything. So, of course, you count on your team, right? This is why you have a team; this is why they are part of your company. So, of course, if you bring experts in other areas that you want to share like you are providing the service, you need to show them what you know how to do. So first, you invite them to write, and it frees up time. You have more diverse content. You're empowering them as well because they, in that way, take ownership. Right. It's something they are passionate about. It's something they're working on, and they show their expertise. They show them. They are what they are passionate about.
Veronica Guguian: And I love it. So I love collaboration, and I love the fact of integrating,e and sometimes I'm doing it also, not only with colleagues or team but also you can do it with clients, depending on the expertise. So you don't need to think only of the team I would invite. What's your ecosystem? What do you have? Do you collaborate? What's the environment? You're active. So. And that's a way for, as you said, you take the pressure off, but sometimes you just don't have the time. Sometimes, maybe your personal life is just demanding too much of you, and you're not able to allocate resources. And when I say resources about your energy or your time or whatever it is towards writing, so be creative and be. Don't be flexible in the way you're thinking.
Veronica Guguian: I think that's my invitation when it comes to content.
Jillian Vorce: Yeah, I agree. I agree. All right, so before we wrap up today, I think it's good to give another plug for the brainstorming session that we're offering to some lucky listeners. So, you may have heard of the previous episodes. We did live collaboration sessions once with Veronica in the hot seat and one time with me in the hot seat. And now we've created some opportunities for our listeners to have a chance in the hot seat, too. So, if you want to have a chance to do that, and we can talk through whatever business situation you're working on, etcetera, check out the link in the show notes. You can sit in and submit your application, and then we'll choose some folks to bring on in a future episode. So check out the live collaboration session link in the show notes.
Veronica Guguian: Thank you for listening, and till next time,